When you are into something with the purpose of making a difference, take something to the next level and you are idealistically motivated (like me in mobile), it is always great to see presentations like this.
Especially in a business like mobile because mobile is under high pressure of proving that it is possible for stakeholders to make money out of it.
@bmf tells us how.
Communicating it and and executing it is hard, though. Looks like dressing up as a pirate helps, though. 🙂 Wish I thought of that years ago!