Web vs. apps usage trends

How many are using the browser on their phones compared to downloaded apps?

comScore is probably the most reliable source for this kind of numbers through their Mobile Subscriber Market Share reports.

Mobile Content Usage
3 Month Avg. Ending Nov. 2010 vs. 3 Month Avg. Ending Aug. 2010
Total U.S. Mobile Subscribers Ages 13+
Source: comScore MobiLens
Share (%) of Mobile Subscribers
Aug-10 Nov-10 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Sent text message to another phone 66.6% 67.1% 0.5
Used browser 34.5% 35.3% 0.8
Used downloaded apps 32.3% 33.4% 1.1
Accessed social networking site or blog 22.5% 23.5% 1.0
Played Games 23.0% 22.6% -0.4
Listened to music on mobile phone 14.7% 15.0% 0.3

These are US numbers obviously, but I guess we can more or less transfer these stats to all western markets.  Gives a trend anyway. So what is the trend?

Quickly compiled this graph showing the trend. Its a close race and pretty stable development.

appsvsbrowser.png

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