I had to make a comment on an article in mobizmag.no. (The article is in Norwegian, so translated here)

My point here is that it is not fair to compare apps and web directly and then try to predict which one is going to die. Apps are nice for some things and web is good for other things. (…but the probability of death is way higher for apps than web in my mind…)

Further, the mobile web has the feature of being scalable. So much more scalable than appstores, that comparing numbers becomes irrelevant. Advising content owners to choose between apps and mobile web is soooo wrong.

The advice should be: “Make sure your web site is usable on mobile devices, and then see if some of your content or services make sense as an app (…and that you have the budget/business model for creating and maintaining the apps)”