Currently fanta is running a campaign on boards here in Norway. The campaign is sad in a crappy way. More than one person should get fired over this. Here is the use case:

1) Read the board. There is something that looks like a QR-code or data matrix stuff.
2) Read the stuff with small print that actually explains what to do
3) Txt a key word to a short code
4) wait for 1 minute and 47 seconds (yes, thats right!)
5) Follow the link in the wap push.
6) Download a java app (by Scanlife) of 315kb
7) Wait
8) Install
9) Try to find the application on the phone after install. (Tip: don