Mobile advertising is currently a buzz word, here on mobiForge and everywhere else. Hence, the meaning of the term "mobile marketing" has many interpretations. I'll narrow it down to just talk about banner ads on mobile portals for now… Lots of articles have been written , Gartner finds it interesting and lots of commercial companies are entering this business. Of course we all hate flashing,blinking,rotating and noisy ads on web sites, and I fear that we're gonna hate it even more on our mobile phones!
But not yet… Before we start to hate them, we will actually find them relevant…